What’s it all about? Providing opportunity for people to better understand themselves through a down-to-earth, no-nonsense approach to how and why our conscious-Self (our thinking) connects to our Subconscious (which does everything else!) Who’s it for? Anyone. How does it work? A custom charter-based not-for-profit project expounding the virtues of modern positive psychology as popularly proposed by Martin Seligman, particularly with self-improvement and gaining better understanding of how the mind works ‘mechanically’ to shape and influence our goals and life experiences. What’s the cost? Nothing. What’s the catch? We can’t find one. Users freely scan various topics and content. Email addresses are not collected or required, though we happily accept approaches, enquiries or questions managed in accordance with user choices and our data policy. Is it legit? Content is verified by qualified psychology professionals. Any implied or references to spiritual or religious overtones is within a factual, scientific context. Main Goal? Encouraging greater control and freedom toward a more satisfying way of life, to accept what and who we are, and empowering normal folk toward being ‘super-cool powerful humans’.